Media And Audiences New Perspectives
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Media And Audiences: New Perspectives
| Author | : Ross, Karen |
| Publisher | : McGraw-Hill Education (UK) |
| Total Pages | : 206 |
| Release | : 2003-12-01 |
| Genre | : Social Science |
| ISBN | : 0335206913 |
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This work takes both a chronological and a thematic approach, in order to explore the ways in which the audience as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.
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Language: en
Pages: 206
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Type: BOOK - Published: 2003-12-01 - Publisher: McGraw-Hill Education (UK)
This work takes both a chronological and a thematic approach, in order to explore the ways in which the audience as an analytical concept has changed, as well a
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“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communic
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"A simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century!"--"European Journal of Communicatio
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Type: BOOK - Published: 2017-01-27 - Publisher: Taylor & Francis
This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic stu
