Media Management In The Age Of Giants
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Media Management in the Age of Giants
Author | : Dennis F. Herrick |
Publisher | : UNM Press |
Total Pages | : 416 |
Release | : 2012-08-15 |
Genre | : Language Arts & Disciplines |
ISBN | : 0826351646 |
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The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
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