Media Messages
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Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quanti
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Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret t
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Studies the influence of media messages on the American public, looking at the stories and messages conveyed in prime time television shows, and in popular film
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Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on
