Essentials of Health Care Marketing

Essentials of Health Care Marketing
Author: Berkowitz
Publisher: Jones & Bartlett Publishers
Total Pages: 609
Release: 2016-08-15
Genre: Business & Economics
ISBN: 1284094316
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Download Essentials of Health Care Marketing Book in PDF, Epub and Kindle

Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.


Essentials of Health Care Marketing
Language: en
Pages: 609

Essentials of Health Care Marketing

Authors: Berkowitz
Categories: Business & Economics
Type: BOOK - Published: 2016-08-15 - Publisher: Jones & Bartlett Publishers

GET EBOOK

Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular
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This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This