Merlis On Media Mastery

New and improved, Merlis on Media Mastery distills the knowledge gained in a 40 year career at the top levels of newspaper and TV journalism and an additional three decades of media training to the essence of media mastery. Any spokesperson who will face the media -- either in a friendly exchange or a challenging format -- needs to master certain basic skills to turn the encounter into an opportunity. Merlis on Media Mastery is the essential textbook for learning those skills. ABC News anchor Diane Sawyer said of the book: ?George Merlis knows everything about blasting through the background sound and making your point. He is not just a great coach for acing a media interview. His rules work for all of life. You can use them on TV, at meetings, on job interviews, on dates, or ordering a pizza by phone! He?s talking about being the most effective you.?