Metaphor and Gender in Business Media Discourse

Metaphor and Gender in Business Media Discourse
Author: Veronika Koller
Publisher:
Total Pages: 244
Release: 2004
Genre: Business
ISBN:

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Metaphor and Gender in Business Media Discourse
Language: en
Pages: 244
Authors: Veronika Koller
Categories: Business
Type: BOOK - Published: 2004 - Publisher:

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Metaphor and Gender in Business Media Discourse
Language: en
Pages: 256
Authors: V. Koller
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2004-05-25 - Publisher: Springer

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This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framew
Politics, Gender and Conceptual Metaphors
Language: en
Pages: 284
Authors: K. Ahrens
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2009-10-09 - Publisher: Springer

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Distinguished researchers from around the world examine the interplay between gender and metaphor in political language in Great Britain, the United States, Ger
A Cross-Cultural Study of Commercial Media Discourses
Language: en
Pages: 164
Authors: Wenhui Yang
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-10-20 - Publisher: Springer Nature

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This book decodes commercial news discourses from the perspective of cognitive semantics. It attaches considerable importance to the bodily experientialism and
Discourses of the Arab Revolutions in Media and Politics
Language: en
Pages: 228
Authors: Stefanie Ullmann
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-08-23 - Publisher: Routledge

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Drawing on approaches from critical discourse analysis, corpus linguistics, and cognitive linguistics, this book critically examines metaphorical language used