Mobile Marketing Management

Mobile Marketing Management
Author: Hongbing Hua
Publisher: Productivity Press
Total Pages: 0
Release: 2019
Genre: Internet marketing
ISBN: 9780367142469

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Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.


Handbook of Research on Mobile Marketing Management
Language: en
Pages: 582
Authors: Pousttchi, Key
Categories: Computers
Type: BOOK - Published: 2009-11-30 - Publisher: IGI Global

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"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Mobile Marketing Management
Language: en
Pages: 0
Authors: Hongbing Hua
Categories: Internet marketing
Type: BOOK - Published: 2019 - Publisher: Productivity Press

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Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.
Mobile Marketing Management
Language: en
Pages: 444
Authors: Hongbing Hua
Categories: Business & Economics
Type: BOOK - Published: 2019-03-18 - Publisher: CRC Press

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With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are up
Mobile Marketing
Language: en
Pages: 280
Authors: Daniel Rowles
Categories: Business & Economics
Type: BOOK - Published: 2013-11-03 - Publisher: Kogan Page Publishers

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Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location
Mobile Commerce: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1584
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2017-06-19 - Publisher: IGI Global

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In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sph