Mobile Support In Customer Loyalty Management
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Mobile Support in Customer Loyalty Management
Author | : Christian Zeidler |
Publisher | : Springer Science & Business Media |
Total Pages | : 251 |
Release | : 2009-09-02 |
Genre | : Business & Economics |
ISBN | : 3834983012 |
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Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.
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