Multi-Channel Marketing, Branding and Retail Design

Multi-Channel Marketing, Branding and Retail Design
Author: Charles McIntyre
Publisher: Emerald Group Publishing
Total Pages: 274
Release: 2016-12-05
Genre: Business & Economics
ISBN: 1786354551

Download Multi-Channel Marketing, Branding and Retail Design Book in PDF, Epub and Kindle

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.


Multi-Channel Marketing, Branding and Retail Design
Language: en
Pages: 274
Authors: Charles McIntyre
Categories: Business & Economics
Type: BOOK - Published: 2016-12-05 - Publisher: Emerald Group Publishing

GET EBOOK

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with cons
Multi-Channel Retailing
Language: en
Pages: 584
Authors: Lynda Rose Poloian
Categories: Design
Type: BOOK - Published: 2015-06-01 - Publisher: Bloomsbury Publishing USA

GET EBOOK

As one of the first textbooks to present a comprehensive view of multichannel retailing-the practice of trading through several selling channels concurrently-Mu
The Value of Design in Retail and Branding
Language: en
Pages: 176
Authors: Katelijn Quartier
Categories: Business & Economics
Type: BOOK - Published: 2021-06-10 - Publisher: Emerald Group Publishing

GET EBOOK

The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of re
Fashion Management
Language: en
Pages: 359
Authors: Rosemary Varley
Categories: Business & Economics
Type: BOOK - Published: 2018-10-30 - Publisher: Bloomsbury Publishing

GET EBOOK

This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine st
Multi-Channel Strategies for Retail Financial Services
Language: en
Pages: 232
Authors: Patrick Dahmen
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

GET EBOOK

Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and oper