Multicultural Marketing
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Multicultural Marketing
| Author | : Alfred L. Schreiber |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 0 |
| Release | : 2001 |
| Genre | : Market segmentation |
| ISBN | : 9780844226019 |
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Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By 2010 this figure will be 33 percent; by 2040, it will be 53 percent. Ethnic Americans are increasing in population seven times as fast as no
Multicultural Marketing Related Books
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2001 - Publisher: McGraw-Hill Companies
Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By
Language: en
Pages: 178
Pages: 178
Type: BOOK - Published: 1996 - Publisher: AMACOM/American Management Association
Although the author discusses the ethnic, religious, and lifestyle diversity of the United States, this is a marketing book. The aim is to help marketers increa
Language: en
Pages: 360
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Type: BOOK - Published: 1995-04-05 - Publisher: SAGE Publications, Incorporated
Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volu
Language: en
Pages: 464
Pages: 464
Type: BOOK - Published: 2012-08-28 - Publisher: Gower Publishing, Ltd.
As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. S
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2009-09 - Publisher:
