Multimodal Metaphor
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Multimodal Metaphor
| Author | : Charles Forceville |
| Publisher | : Walter de Gruyter |
| Total Pages | : 487 |
| Release | : 2009 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3110205157 |
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Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad
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Language: en
Pages: 487
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Type: BOOK - Published: 2009 - Publisher: Walter de Gruyter
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on com
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Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyo
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Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impac
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Type: BOOK - Published: 2002-01-22 - Publisher: Routledge
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Cha
Language: en
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Pages: 198
Type: BOOK - Published: 2018-12-15 - Publisher: John Benjamins Publishing Company
Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modali
