Multimodal Theory and Methodology

Multimodal Theory and Methodology
Author: Sigrid Norris
Publisher: Routledge
Total Pages: 98
Release: 2020-02-18
Genre: Language Arts & Disciplines
ISBN: 1000041840

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This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis. The volume unpacks the foundational relationship between multimodality and language and the key concepts which underpin the analysis of multimodal action and interaction and the study of multimodal identity. A focused overview of each concept charts its historical development, reviews the essential literature, and outlines its underlying theoretical frameworks and how it links to analytical tools. Norris illustrates the concept in practice via the inclusion of examples and an image-based transcript, table, or graph. The book provides a succinct overview of the latest research developments in the field of Multimodal (Inter)action Analysis for early career scholars in the field as well as established researchers looking to stay up-to-date on core developments and learn more about a complementary approach to systemic functional and social semiotic frameworks.


Multimodal Theory and Methodology
Language: en
Pages: 98
Authors: Sigrid Norris
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-02-18 - Publisher: Routledge

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This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis. The volume unpacks the f
Multimodality in Practice
Language: en
Pages: 248
Authors: Sigrid Norris
Categories: History
Type: BOOK - Published: 2012-05-22 - Publisher: Routledge

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In this wide-ranging collection, contributors present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodologica
Multimodality in Writing
Language: en
Pages: 331
Authors: Arlene Archer
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-06-29 - Publisher: BRILL

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Multimodality in Writing attempts to generate and apply new theories, disciplines and methods to account for semiotic processes in texts and during text product
Multimodality
Language: en
Pages: 234
Authors: Gunther R. Kress
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010 - Publisher: Taylor & Francis

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Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for t
New Studies in Multimodality
Language: en
Pages: 308
Authors: Ognyan Seizov
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-07-27 - Publisher: Bloomsbury Publishing

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Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodali