Multimodality And Genre
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Multimodality and Genre
Author | : J. Bateman |
Publisher | : Springer |
Total Pages | : 312 |
Release | : 2008-04-17 |
Genre | : Language Arts & Disciplines |
ISBN | : 023058232X |
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The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
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