Music Management, Marketing and PR

Music Management, Marketing and PR
Author: Chris Anderton
Publisher: Sage Publications Limited
Total Pages: 232
Release: 2022-04-09
Genre: Business & Economics
ISBN: 9781526497390

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A guide to the study and practice of the music industries in the 21st century. Tying academic research to industry insight, it helps students understand the range of roles and institutions they need to know in order to manage artists and to promote and sell music.