Natures Keepers

With more than $3.7 billion in assets and annual revenue of $800million, the Nature Conservancy has generated staggering growththat would be the envy of any business. Incorporated in 1951 by a small circle of concerned ecologists, theConservancy has grown financially into the world's largestenvironmental organization. It has one million members--up from500,000 in 1990--and 3,500 employees operating in 50 states and 28countries across the world. Nature's Keepers offers readers an inspirational leadershiptale and management chronicle, as it goes behind the scenes anddetails the inner workings of the Nature Conservancy. Highlightingthe efforts of nine extraordinary leaders, Nature's Keepersexamines the organization's culture and management, strategy anddecisions, and courageous and ingenious individuals who havededicated their lives to conservation. Author Bill Birchard reveals how the Conservancy's sometimescontroversial business practices--entrepreneurial approaches topreserving ecosystems while meeting human needs--have earned thepraise of management gurus such as Peter Drucker. The Conservancy'sway of operating, though not free of failings, is both widelyemulated in the nonprofit community and greatly respected bybusiness scholars and CEOs nationwide.