Net Gain
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Net Gain
Author | : John Hagel |
Publisher | : Harvard Business Review Press |
Total Pages | : 266 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : 9780875847597 |
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The authors - on the cutting edge of the on-line economy as leaders of McKinsey & Company's multimedia practiceexplain why some ventures - like Apple's on-line service, e-World - failed and why the Walt Disney Company cannot afford not to organize an on-line community that targets children.
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