Neuromanagement and Neuromarketing

Neuromanagement and Neuromarketing
Author: Vincenzo Russo
Publisher: Frontiers Media SA
Total Pages: 172
Release: 2022-10-18
Genre: Science
ISBN: 2889748065

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Neuromanagement and Neuromarketing
Language: en
Pages: 172
Authors: Vincenzo Russo
Categories: Science
Type: BOOK - Published: 2022-10-18 - Publisher: Frontiers Media SA

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The Neuro-Consumer
Language: en
Pages: 322
Authors: Anne-Sophie Bayle-Tourtoulou
Categories: Business & Economics
Type: BOOK - Published: 2020-04-24 - Publisher: Routledge

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Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely
Application of Neural Technology to Neuro-Management and Neuro-Marketing
Language: en
Pages: 243
Authors: Ioan Opris
Categories:
Type: BOOK - Published: 2020-04-03 - Publisher: Frontiers Media SA

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Neuromarketing in India
Language: en
Pages: 115
Authors: Tanusree Dutta
Categories: Business & Economics
Type: BOOK - Published: 2018-06-27 - Publisher: Routledge

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How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been
Neuromarketing in the B-to-B-Sector: Importance, Potential and Its Implications for Brand Management
Language: en
Pages: 83
Authors: Friedrich Gentner
Categories: Business & Economics
Type: BOOK - Published: 2012-02 - Publisher: Diplomica Verlag

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Business administration theory has dealt since its inception with the issue of providing practical support to corporate decision making. For their explanatory m