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From the publisher. For more than 60 years, instructors and their students have looked to Penguin trade paperbacks for state-of-the-art scholarship, accessibility, and fair prices. Allyn & Bacon, Penguin's sister company, aims to meet those same expectations with textbooks in our series, Penguin Academics. We've created the Penguin Academics series with ease of use in mind-the books are conveniently portable and highly readable, with engaging typefaces and interior designs. Concise yet thorough in their coverage of the basics, Penguin Academics titles are ideal for use either by themselves or in combination with other books.
From the publisher. For more than 60 years, instructors and their students have looked to Penguin trade paperbacks for state-of-the-art scholarship, accessibili
New media is becoming integral to our lives. But for how long can we refer to emerging media as new in this fast-moving digital age? What makes it 'new'? And wh
In this must-have new anthology, top media scholars explore the leading edge of digital media studies to provide a broad, authoritative survey of the study of t
The new media landscape touches every aspect of our social, political and cultural lives. It is more important than ever, therefore, that we are able to underst
Ubiquitous news, global information access, instantaneous reporting, interactivity, multimedia content, extreme customization: Journalism is undergoing the most
