New Products Management

New Products Management
Author: Charles Merle Crawford
Publisher: McGraw-Hill/Irwin
Total Pages: 0
Release: 1997
Genre: New products
ISBN: 9780256187786

Download New Products Management Book in PDF, Epub and Kindle

Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.


New Products Management
Language: en
Pages: 0
Authors: Charles Merle Crawford
Categories: New products
Type: BOOK - Published: 1997 - Publisher: McGraw-Hill/Irwin

GET EBOOK

Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes cove
New Products Management
Language: en
Pages: 588
Authors: Charles Merle Crawford
Categories: New products
Type: BOOK - Published: 2014-09-16 - Publisher:

GET EBOOK

Along with the management approach, this title presents the perspective of marketing throughout which enables the text to have a balanced view.
Loose Leaf for New Products Management
Language: en
Pages: 512
Authors: C. Merle Crawford
Categories: Business & Economics
Type: BOOK - Published: 2020-01-21 - Publisher: McGraw-Hill Education

GET EBOOK

Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous edition
Building Products for the Enterprise
Language: en
Pages: 136
Authors: Blair Reeves
Categories: Computers
Type: BOOK - Published: 2018-03-09 - Publisher: "O'Reilly Media, Inc."

GET EBOOK

If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consu
INSPIRED
Language: en
Pages: 370
Authors: Marty Cagan
Categories: Business & Economics
Type: BOOK - Published: 2017-11-17 - Publisher: John Wiley & Sons

GET EBOOK

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love