New Service Development
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New Service Development
| Author | : James A. Fitzsimmons |
| Publisher | : SAGE |
| Total Pages | : 348 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9780761917427 |
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This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.
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