No Bullshit Social Media

No Bullshit Social Media
Author: Jason Falls
Publisher: Pearson Education
Total Pages: 272
Release: 2012
Genre: Business & Economics
ISBN: 0789748010

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The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics