Norms In The Wild
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Norms in the Wild
Author | : Cristina Bicchieri |
Publisher | : Oxford University Press |
Total Pages | : 265 |
Release | : 2017 |
Genre | : Business & Economics |
ISBN | : 0190622059 |
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Large scale behavioral interventions work in some social contexts, but fail in others. The book explains this phenomenon with diverse personal and social behavioral motives, guided by research in economics, psychology, and international consulting done with UNICEF. The book offers tested tools that mobilize mass media, community groups, and autonomous "first movers" (or trendsetters) to alter harmful collective behaviors.