On Becoming A Consumer
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On Becoming a Consumer
| Author | : James U. McNeal |
| Publisher | : Routledge |
| Total Pages | : 430 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 075068335X |
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'On Becoming a Consumer' is an easy-to-read theoretical discussion of the development of consumer behaviour patterns from age zero to 100 months - the time period during which people become bona fide consumers according to the author's consumer behaviour research.
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Language: en
Pages: 430
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Type: BOOK - Published: 2007 - Publisher: Routledge
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Consumer Behaviour: Buying, Having Being eBook.
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This book offers a new perspective on sociological studies of the consumer society, introducing neglected normative questions relating to the good life and huma
