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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading
In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there i
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading
Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisiv