On Message

On Message
Author: Pippa Norris
Publisher: SAGE
Total Pages: 233
Release: 1999-05-26
Genre: Social Science
ISBN: 0857022121

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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.


On Message
Language: en
Pages: 233
Authors: Pippa Norris
Categories: Social Science
Type: BOOK - Published: 1999-05-26 - Publisher: SAGE

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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading
On Message
Language: en
Pages: 206
Authors: Zach Friend
Categories: Business & Economics
Type: BOOK - Published: 2013-09-17 - Publisher: Turner Publishing Company

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In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there i
On Message
Language: en
Pages: 234
Authors: Pippa Norris
Categories: Social Science
Type: BOOK - Published: 1999-05-26 - Publisher: SAGE

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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading
On Message
Language: en
Pages: 200
Authors: Theo Theobald
Categories: Business & Economics
Type: BOOK - Published: 2013-01-03 - Publisher: Kogan Page Publishers

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Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisiv
On Message Structure
Language: en
Pages: 160
Authors: Ragnar Rommetveit
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1974 - Publisher: John Wiley & Sons

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