Online Reputation Management in Destination and Hospitality

Online Reputation Management in Destination and Hospitality
Author: Riccardo Rialti
Publisher: Emerald Group Publishing
Total Pages: 228
Release: 2023-02-09
Genre: Business & Economics
ISBN: 1803823771

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Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.


Online Reputation Management in Destination and Hospitality
Language: en
Pages: 228
Authors: Riccardo Rialti
Categories: Business & Economics
Type: BOOK - Published: 2023-02-09 - Publisher: Emerald Group Publishing

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Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, devel
Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality
Language: en
Pages: 379
Authors: Gustavo, Nuno
Categories: Business & Economics
Type: BOOK - Published: 2022-02-19 - Publisher: IGI Global

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As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personal
Tourism Destination Management
Language: en
Pages: 122
Authors: Manuel Rodríguez-Díaz
Categories: Business & Economics
Type: BOOK - Published: 2019-09-18 - Publisher: MDPI

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This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that
Destination Brands
Language: en
Pages: 393
Authors: Nigel Morgan
Categories: Business & Economics
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge

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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate
Place Branding
Language: en
Pages: 429
Authors: R. Govers
Categories: Business & Economics
Type: BOOK - Published: 2016-01-18 - Publisher: Springer

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The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented