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Trendology
| Author | : C. Kerns |
| Publisher | : Springer |
| Total Pages | : 245 |
| Release | : 2014-12-01 |
| Genre | : Business & Economics |
| ISBN | : 1137479566 |
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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
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