People Dont Buy What You Sell
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People Don't Buy what You Sell
Author | : Martin Butler |
Publisher | : |
Total Pages | : 0 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9781852524975 |
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This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.
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