Perspectives In Marketing
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Marketing Perspectives
| Author | : Andrew MacLaren |
| Publisher | : Goodfellow Publishers Ltd |
| Total Pages | : 246 |
| Release | : 2017-08-20 |
| Genre | : Business & Economics |
| ISBN | : 191139620X |
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Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.
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