Persuasion in Advertising
Language: en
Pages: 246
Authors: John O'Shaughnessy
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Psychology Press

GET EBOOK

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best pers
Persuasive Advertising
Language: en
Pages: 398
Authors: J. Armstrong
Categories: Business & Economics
Type: BOOK - Published: 2010-05-26 - Publisher: Springer

GET EBOOK

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion.
Visual Persuasion
Language: en
Pages: 324
Authors: Paul Messaris
Categories: Art
Type: BOOK - Published: 1997 - Publisher: SAGE

GET EBOOK

For upper-level undergraduate students and graduate students in communication and media studies
The Age of Persuasion
Language: en
Pages: 353
Authors: Terry O'Reilly
Categories: Business & Economics
Type: BOOK - Published: 2011-05-01 - Publisher: Catapult

GET EBOOK

Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out
Advertising, The Uneasy Persuasion (RLE Advertising)
Language: en
Pages: 308
Authors: Michael Schudson
Categories: Business & Economics
Type: BOOK - Published: 2013-06-26 - Publisher: Routledge

GET EBOOK

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eye