Power Branding

Power Branding
Author: Steve McKee
Publisher: Macmillan
Total Pages: 258
Release: 2014-01-07
Genre: Business & Economics
ISBN: 1137278846

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"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.


Power Branding
Language: en
Pages: 258
Authors: Steve McKee
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: Macmillan

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"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand the
Global Brand Power
Language: en
Pages: 133
Authors: Barbara E. Kahn
Categories: Business & Economics
Type: BOOK - Published: 2013-03-05 - Publisher: University of Pennsylvania Press

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The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightn
The Power of Branding
Language: en
Pages: 74
Authors: Tony Sinanis
Categories: Education
Type: BOOK - Published: 2014-09-04 - Publisher: Corwin Press

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Turn a spotlight on what’s great about your school! Inform, engage, and support your school community with this step-by-step guide in the Connected Educators
Brand Power
Language: en
Pages: 289
Authors: Paul Stobart
Categories: Business & Economics
Type: BOOK - Published: 2016-07-27 - Publisher: Springer

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An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these impo
Power Branding
Language: en
Pages: 258
Authors: Steve McKee
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: St. Martin's Press

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Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better,