Effective Media Relations
Language: en
Pages: 164
Authors: Michael Bland
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers

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Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverag
Evaluating Public Relations
Language: en
Pages: 228
Authors: Tom Watson
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers

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Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact
Public Relations
Language: en
Pages: 281
Authors: Ellen Gunning
Categories: Business & Economics
Type: BOOK - Published: 2018-09-26 - Publisher: Bloomsbury Publishing

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Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics su
Media Relations
Language: en
Pages: 281
Authors: Jane Johnston
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-07-25 - Publisher: Routledge

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Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new model
Effective Media Relations
Language: en
Pages: 161
Authors: Michael Bland
Categories: Business & Economics
Type: BOOK - Published: 2005-06-03 - Publisher: Kogan Page Publishers

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The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media e