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Predictably Irrational
| Author | : Dan Ariely |
| Publisher | : Harper Collins |
| Total Pages | : 310 |
| Release | : 2008-02 |
| Genre | : Business & Economics |
| ISBN | : 006135323X |
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Intelligent, lively, humorous, and thoroughly engaging, "The Predictably Irrational" explains why people often make bad decisions and what can be done about it.
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Language: en
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Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupon
