Primalbranding
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Primalbranding
| Author | : Patrick Hanlon |
| Publisher | : Simon and Schuster |
| Total Pages | : 273 |
| Release | : 2006-01-24 |
| Genre | : Business & Economics |
| ISBN | : 074327797X |
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The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.
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