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Horowitz offers the latest addition to the deluge of morally-centred business tomes. In one way, it's an overturning of traditional corporate wisdom -- see your competitors as your allies, not your adversaries, Horowitz suggests -- but it's also something we've been hearing an awful lot of lately: build meaningful relationships with your customers, view your employees as your partners and so on. Nevertheless, the arguments are all sound and illustrated with the customer-obsessed success stories of ventures like Saturn and Nordstrom. Horowitz is at his best when displaying his canny understanding of the media world, advising how to fit your business's message with the media's need to produce timely, relevant stories.
Horowitz offers the latest addition to the deluge of morally-centred business tomes. In one way, it's an overturning of traditional corporate wisdom -- see your
The profit principle is the only secret to good business you'll ever need to know. Success in business has little to do with investment capital, a business plan
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small busin
The profit principle is the only secret to good business you'll ever need to know. Success in business has little to do with investment capital, a business plan
NEW YORK TIMES BESTSELLER • Learn how to apply the principles of Charles Koch’s revolutionary Market-Based Management® system to generate good profit in yo