Principles And Practices Of Strategic Management
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Principles and Practices of Strategic Management
| Author | : Linda L. Brennan |
| Publisher | : Cognella Academic Publishing |
| Total Pages | : 126 |
| Release | : 2012-07 |
| Genre | : Business & Economics |
| ISBN | : 9781621313045 |
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This book teaches undergraduate students of management about strategic planning and decision making. Unlike many traditional textbooks that focus on strategy in an overly broad or theoretical manner, this text approaches strategy as results-driven, data-driven, and dynamic.
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