Principles Of Advertising
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Principles of Advertising
| Author | : Monle Lee |
| Publisher | : Routledge |
| Total Pages | : 452 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 0789022990 |
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The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
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Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion.
