Principles of Direct and Database Marketing (3a. Ed.).

Principles of Direct and Database Marketing (3a. Ed.).
Author: Alan Tapp
Publisher:
Total Pages: 507
Release: 2005
Genre:
ISBN: 9781512941999

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Principles of Direct and Database Marketing (3a. Ed.).
Language: en
Pages: 507
Authors: Alan Tapp
Categories:
Type: BOOK - Published: 2005 - Publisher:

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Principles of Direct and Database Marketing
Language: en
Pages: 540
Authors: Alan Tapp
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Pearson Education

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This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
Principles of Direct, Database and Digital Marketing
Language: en
Pages: 576
Authors: Alan Tapp
Categories: Business & Economics
Type: BOOK - Published: 2014-01-14 - Publisher: Pearson Higher Ed

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The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of toda
Optimal Database Marketing
Language: en
Pages: 425
Authors: Ronald G Drozdenko
Categories: Business & Economics
Type: BOOK - Published: 2002-03-26 - Publisher: SAGE Publications

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"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardr
Direct and Database Marketing
Language: en
Pages: 320
Authors: Graeme McCorkell
Categories: Database marketing
Type: BOOK - Published: 1997 - Publisher: Kogan Page Publishers

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Through examples and case studies, this book demonstrates how to adopt the methods, technology and techniques pioneered in direct marketing and apply them in th