Product And Market Development For Subsistence Marketplaces
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Product and Market Development for Subsistence Marketplaces
| Author | : |
| Publisher | : JAI Press Incorporated |
| Total Pages | : 360 |
| Release | : 2007-06-29 |
| Genre | : Business & Economics |
| ISBN | : 9780762313969 |
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Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them.
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