Product Strategy For High Technology Companies
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Language: en
Pages: 400
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Type: BOOK - Published: 2000-11-02 - Publisher: McGraw Hill Professional
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product str
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Type: BOOK - Published: 1995 - Publisher: Irwin Professional Publishing
Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and s
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Pages: 338
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Type: BOOK - Published: 2004 - Publisher: Artech House
Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as t
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Pages: 211
Pages: 211
Type: BOOK - Published: 2018-05-08 - Publisher: Routledge
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to
Language: en
Pages: 235
Pages: 235
Type: BOOK - Published: 1986-06-02 - Publisher: Simon and Schuster
Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is ma
