Profitable Marketing Communications
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Profitable Marketing Communications
| Author | : Antony Young |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 236 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9780749449421 |
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The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cost. This guide introduces investment disciplines and strategies to marketing practices.
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