Promoting Fruit And Vegetable Consumption

Global fruit and vegetable (F&V) production and consumption are significantly below the threshold needed to meet the FAO and World Health Organization (WHO) recommended F&V intake. In 2017, approximately 4 million premature deaths globally were attributable to insufficient F&V consumption. Globally, very few policy actions specifically promote F&V consumption beyond school-based interventions. Communication and behavior change interventions are insufficient on their own. International evidence suggests that fiscal policies, and policies and programmes that increase access to fresh F&Vs through mobile produce markets can be effective in increasing F&V consumption.