Public Relations In Global Cultural Contexts
Download Public Relations In Global Cultural Contexts full books in PDF, epub, and Kindle. Read online free Public Relations In Global Cultural Contexts ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Public Relations in Global Cultural Contexts
Author | : Nilanjana Bardhan |
Publisher | : Routledge |
Total Pages | : 355 |
Release | : 2011-01-31 |
Genre | : Business & Economics |
ISBN | : 1135236828 |
Download Public Relations in Global Cultural Contexts Book in PDF, Epub and Kindle
While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations’ contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative ‘ways of knowing’ that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.
Public Relations in Global Cultural Contexts Related Books
Pages: 355
Pages: 309
Pages: 284
Pages: 342
Pages: 446