Readings In International Enterprise

This is a comprehensive, up-to-date compendium of key readings on international business theory and practice. Selected for the new Open University course on International Enterprise, the collection includes some of the most influential articles to have appeared on the subject, drawn from both sides of the Atlantic. The readings are divided into two parts. The first covers the theory and practice of developing international strategies and of human resource management across the world necessary to develop these strategies. The second part of the volume covers different sectors of international enterprise - communications, marketing, production, finance, and business ethics. The volume should serve as a companion text to international business courses both at undergraduate and postgraduate levels.