Real Luxury
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Real Luxury
| Author | : M. Pinkhasov |
| Publisher | : Springer |
| Total Pages | : 175 |
| Release | : 2014-08-28 |
| Genre | : Business & Economics |
| ISBN | : 1137395575 |
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Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
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