Reimagining And Reshaping Events
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Reimagining and Reshaping Events
| Author | : Jeffrey Wrathall |
| Publisher | : Goodfellow Publishers Ltd |
| Total Pages | : 285 |
| Release | : 2022-01-05 |
| Genre | : Business & Economics |
| ISBN | : 1911635891 |
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A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.
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