Rembrandts In The Attic
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Rembrandts in the Attic
| Author | : Kevin G. Rivette |
| Publisher | : Harvard Business Press |
| Total Pages | : 248 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9780875848990 |
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This text discusses Intellectual Property managment in business terms. It shows how to utilise intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise. The book offers tools and techniques to help companies utlise their intellectual property and provides a view of trends and historical practices.
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