Research Handbook On Export Marketing
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Research Handbook on Export Marketing
| Author | : Craig C. Julian |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 449 |
| Release | : 2014-12-31 |
| Genre | : Business & Economics |
| ISBN | : 1781954399 |
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The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
