Research In International Marketing Rle International Business
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Research in International Marketing (RLE International Business)
| Author | : Peter W Turnbull |
| Publisher | : Routledge |
| Total Pages | : 393 |
| Release | : 2013-04-02 |
| Genre | : Business & Economics |
| ISBN | : 1135124353 |
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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
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