Safety Evaluation Of Increasing Retroreflectivity Of Stop Signs

The Federal Highway Administration (FHWA) organized a Pooled Fund Study of 26 States to evaluate low-cost safety strategies as part of its strategic highway safety effort. One of the strategies chosen to be evaluated for this study was STOP signs with increased retroreflectivity. This strategy is intended to reduce the frequency of crashes related to driver unawareness of stop control at unsignalized intersections. Geometric, traffic, and crash data were obtained at unsignalized intersections for 231 sites in Connecticut and 108 sites in South Carolina. In each case, the strategy was implemented as a blanket application of STOP signs with increased retroreflectivity. Empirical Bayes (EB) methods were incorporated in a before-after analysis to determine the safety effectiveness of increasing the sign retroreflectivity. There was a statistically significant reduction in rear-end crashes in South Carolina. Based on the results of the disaggregate analysis, reductions in crashes were found at three-legged intersections and at intersections with low approach volumes.