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Written for students taking research methods courses, this text provides a thorough overview of sampling principles. The author gives detailed, nontechnical descriptions and guidelines with limited presentation of formulas to help students reach basic research decisions, such as whether to choose a census or a sample, as well as how to select sample size and sample type. Intended for students and researchers in the social and behavioral sciences, public health research, marketing research, and related areas, the text provides nonstatisticians with the concepts and techniques they need to do quality work and make good sampling choices.
Written for students taking research methods courses, this text provides a thorough overview of sampling principles. The author gives detailed, nontechnical des
Written for students taking research methods courses, this text provides a thorough overview of sampling principles. The author gives detailed, nontechnical des
Sampling is fundamental to nearly every study in the social and policy sciences, yet clear, concise guidance for practitioners and graduate students has been di
An integrated approach to understanding the principles of sampling, chemical analysis, and instrumentation This unique reference focuses on the overall framewor
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
